NSF Launches Specialist Market Insight: A Food Regulatory Gateway to New Market Opportunities

NSF, a leading global public health and safety organization, has introduced Specialist Market Insight, a service that integrates industry expertise and market intelligence, powered by RegASK. The offering helps brands expand and launch products, eliminating legal and compliance hurdles.

“The regulatory landscape is increasingly complex, especially in the U.S. The recent overturn of the Chevron doctrine will likely result in challenges to rules issued by federal agencies and more state-specific legislation, making reliable regulatory intelligence more crucial than ever,” said Michelle Anstey, North America Regulatory Affairs Manager, NSF. “Millions of dollars are lost yearly due to unsuccessful food launches while 85 percent of new consumer packaged goods (CPG) products fail within two years. Specialist Market Insight efficiently deciphers food regulations, empowering brands to grow with confidence.”

Failure to comply with food labelling laws, import rules and food safety regulations not only has legal ramifications; it can lead to hefty fines, launch delays, recalls and reputational damage.

Andrew Dalton, Chief Revenue Officer, RegASK, added, "By combining RegASK's cutting-edge AI and machine learning capabilities with NSF's deep industry expertise, we've created a powerful tool that transforms complex regulatory data into actionable insights. This collaboration marks a significant step forward in helping food brands navigate the intricate global regulatory landscape with unprecedented ease and accuracy."

Use of NSF’s Specialist Market Insight begins with understanding and defining brand requirements. A bespoke guidebook breaks down regulations on authorities in charge, registration and import processes, and labelling requirements, including claims and compositional aspects.