NSF Welcomes Mel Cash as Chief Commercial Officer

ANN ARBOR, Mich – NSF, a leading global public health and safety organisation, has named Melissa (Mel) Cash its Vice President and Chief Commercial Officer. In this role, Cash will be responsible for accelerating growth across NSF’s global markets through commercial go-to-market strategies, sales enablement, brand awareness, programme innovation and customer success.

Cash’s teams span Brand and Communications, Marketing, Commercial Excellence, Web, Innovation, Standards Development, Toxicology and Government Affairs.

“We’re thrilled to welcome Mel to NSF’s executive team as we continue to drive cutting-edge innovation, commercial excellence and world-class client experience across our global markets,” said Pedro Sancha, President and CEO of NSF. “Her strong global leadership experience with some of the most recognised names in the food and beverage space will help us accelerate growth and scale up our global impact, furthering our mission to improve human and planet health.”

Cash has more than two decades of marketing and sales enablement experience. She previously served as Chief Growth Officer of Amy’s Kitchen. Prior to that, she served as Chief Marketing and Innovation Officer at Nestlé, where she helped grow brands such as Stouffer’s and Sweet Earth in North America, and at Kellogg Company, where she led the Special K and MorningStar Farms brands.

Cash holds a Bachelor of Arts in English from the University of Michigan. She is a member of Chief, a network for executive women.